Branding: Capturing Creativity Photography

I was recently given the opportunity to work on a logo and identity system for a friend who is starting up her photography business!  She is very naturally creative as well as a fellow advocate for all things girly—I knew this assignment would be fun and I couldn't wait to work on it!

Based on the inspiration images that Ashley sent my way, I create a few logo variations for her—a few of which are illustrated for you below:

After she chose the logo that she wanted, we worked with further—implementing her color scheme and various aspects of the logo to create a final logo and eventually an identity system.

Like what you see?  Feel free to contact me with questions or comments about getting your own business a head start or a facelift!


All Items are (c) Katrina Crouch. Do not use without permission

Branding: Upstream

 I recently was given the opportunity of working on a branding team for a sermon series at Woodside Bible Church.
The title of the series is "Upstream", and the idea/theme behind it is that followers of Christ must move against the "steam" of the world/culture that we live in.  My challenge for this design was to convey the feeling of movement and "uphill" work while still remaining readable.  The design that was chosen had two variations, and the more conservative version was selected (which is not unusual and totally not a problem!).  However, since I did like my original thought, I decided to share it with you.  Maybe I'll do this more in the future...?

I preferred this design and the opportunity that I was given to play a little more with the typography

The design that is currently in use.  More readable while still conveying the idea of moving through space—think "Star Wars", haha

Which do you prefer? Am I too steeped in design to recognize when enough is enough? Or do you also prefer the typographic "play" created by the arrow in place of the "p"?

 

Which design do you prefer?
	The design with the arrow—way more fun
	The simple design—don't go overboard
	I don't really like either
pollcode.com free polls

All Items are (c) Katrina Crouch. Do not use without permission